Presence
Creative Direction • Branding • Logo Design
Presence is a new watch company based in Toronto, Ontario. With this project, the goal was to help develop a brand that would emanate a feeling of luxury, sleekness, and high-end.
Brief
As Presence was starting to develop their watch brand, they needed a logo and brand presence that would accurately represent what their company stood for. Presence’s goal was to create a brand that appealed to young professionals. They wanted to exude the feeling of luxury, high-end, and lavishness.
Goal
As the brand strategist and designer for this project, the goal was to
• develop and create a logo and branding that reflected luxury without making the branding look “aged”; the branding must come off as mature but not in a manner where the branding would appear to target a much older audience
• create something sleek yet bold
A custom made typeface with serifs strategically placed to give off a sleek, high-end feel. A typographic icon logo that shares the same characteristics as the custom made typeface while incorporating a stylized image of an hourglass.
Programs Used
Adobe Illustrator • Adobe Photoshop